Diageo has added to its Gordon’s gin portfolio with a Sicilian lemon variant, in a move to appeal to more adventurous consumers.
With an ABV of 37.5%, Gordon’s Sicilian Lemon Distilled Gin is said to offer a Mediterranean twist on the original London dry gin.
The launch sees Diageo look to recreate the success of Gordon’s Premium Pink Distilled Gin, which was launched in 2017.
“As consumers become more adventurous with their drinks choices and want to explore new flavours, there is an ever-increasing appetite for different styles of gin,” said Jessica Lace, head of Gordon’s Europe.
“We have spent a long time crafting Gordon’s Sicilian Lemon Distilled Gin to ensure we deliver the perfect balance of flavours. The result is an outstandingly zesty gin which delivers a zesty twist for consumers seeking new ways to enjoy their favourite G&T.
“Following the amazing response to Gordon’s Premium Pink Distilled Gin, we aim to continue to engage the interest of current gin drinkers and recruit a new audience into the category with our new innovation.”
The spirit is available in 70cl bottles in wholesalers now and will go on sale in UK grocers in early March.
Diageo said the launch is the first in a number of Gordon’s innovations scheduled for release this year.
© FoodBev Media Ltd 2024