Dina Farms, Egypt’s largest private farm, currently has a total of eight stores nationwide with a monthly turnover of EGP 12m, and has a target of reaching 12 stores by year’s end.
“The retail arm of Dina Farms was initially focused on providing the market with fresh products sourced from the farm, including premium quality dairy, meat and produce,” said Amr El-Garhy, managing director and head of Qalaa Holdings Agrifoods Division. “To capitalise on the potential of the Egyptian retail market, we have initiated a management re-shuffle, bringing in industry veteran George Fouad, who has more than 16 years of industry experience.
“Fouad will spearhead the rollout of Dina Farms retail establishments and help set a new growth strategy for the business that will see our retail concept evolve towards larger supermarkets that stock a wide variety of goods in addition to Dina Farms branded products.”
In addition to unparalleled access to Dina Farms products, the new supermarkets will be the only supermarket chain in the country to carry Dina Farms meat, which is sourced from the company’s own cattle farm and is unavailable at other retailers.
Dina Farms’ total herd size has now reached 15,000 heads of cattle, including 9,000 milking cows.
Source: Qalaa Holdings
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