Doctor Proctor’s launches Bundaberg Rum-flavoured beef jerky

Diageo’s Bundaberg Rum has partnered with beef snack brand Doctor Proctor’s to release a rum-flavoured beef jerky range nationwide in Australia.

Doctor Proctor’s Bundaberg Rum-flavoured beef jerky range is available in two flavours: rum & cola and chilli rum.

Made using 100% Australian beef, the snack is air dried, spiced and marinated with the distinct flavours of molasses and coal. It is reportedly gluten-free, high in protein and low in fat.

Brokered by Asembl Brands, the partnership is the latest in a series for Bundaberg Rum and follows its collaboration with Parmalat’s Ice Break coffee brand to launch a rum-spiced iced coffee.

“Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein,” said managing director of Doctor Proctor’s Beef Jerky, Dave Proctor.

He added: “I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our ecommerce store – it truly is a snack that all Australians will enjoy.”

The Bundaberg Rum beef jerky range is available now in convenience outlets nationwide including Coles Express, 7 Eleven in Queensland and OTR in South Australia, as well as independent liquor retailers.