Diageo’s Bundaberg Rum has partnered with beef snack brand Doctor Proctor’s to release a rum-flavoured beef jerky range nationwide in Australia.
Doctor Proctor’s Bundaberg Rum-flavoured beef jerky range is available in two flavours: rum & cola and chilli rum.
Made using 100% Australian beef, the snack is air dried, spiced and marinated with the distinct flavours of molasses and coal. It is reportedly gluten-free, high in protein and low in fat.
Brokered by Asembl Brands, the partnership is the latest in a series for Bundaberg Rum and follows its collaboration with Parmalat’s Ice Break coffee brand to launch a rum-spiced iced coffee.
“Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein,” said managing director of Doctor Proctor’s Beef Jerky, Dave Proctor.
He added: “I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our ecommerce store – it truly is a snack that all Australians will enjoy.”
The Bundaberg Rum beef jerky range is available now in convenience outlets nationwide including Coles Express, 7 Eleven in Queensland and OTR in South Australia, as well as independent liquor retailers.
© FoodBev Media Ltd 2021
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