Australian company Retail Food Group (RFG) has announced it will expand its Donut King franchise in Sweden as part of extensive plans to for international growth.
RFG has joined forces with franchise partner BC Food & Beverage AB, representing a firm of Swedish businessmen, with an aim to open the first branch in the Uppsala region before the end of the year.
The firm is confident that Donut King’s speciality cinnamon doughnuts and espresso coffees will prove popular in Sweden, with sub-franchise enquiries having already been received.
RFG international operations chief executive Mike Gilbert noted that Scandinavia had been identified as a key growth market.
“During the past three decades, Donut King has evolved into Australia’s largest specialty doughnut and coffee destination, treating over 20 million customers per year to its world-famous cinnamon donuts and wide range of speciality treats,” he said.
“Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia.”
“RFG has been conscious to partner with robust master franchisees capable of applying sufficient resources, expertise and resolve to ensuring the successful entry of Donut King into new territories. BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the brand’s success in Sweden under its stewardship.”
RFG is Australia’s largest multi-brand retail food franchise owner, developer and manager, with a network of more than 2,500 outlets across 12 brands.
Last month the company, which owns restaurant chains Pizza Capers and Crust Gourmet Pizza, revealed its aggressive growth plans in the US.
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