The ad, which aired for the first time during the finale of Lost on Sky1 on 17 May, has been created to demonstrate the benefit of staying hydrated. It features the line ‘Stay on top of your game’ and is part of a £5.5m marketing campaign that includes TV, PR, online and in-store activity.
Tom Dalton, brand controller for Drench, said: “Juicy Drench is perfect for consumers who want to stay hydrated throughout the day. Juicy Drench is a great-tasting spring water juice drink satisfying consumers’ taste needs at times of the day when water just doesn’t hit the spot. We feel that this advertising campaign will excite and intrigue consumers and demonstrate that Drench gives you the tools to stay hydrated and perform at your best.”
Juicy Drench is a delicious blend of fruits with clear, crisp Drench spring water, available in three flavours: Orange and Passionfruit, Cranberry and Raspberry, and Blackcurrant and Apple.
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