Each bottle of Athena water sold generates a contribution to the cause. Athena bottled water is noticeable by the signature pink ribbon prominently displayed on every bottle.
The 2010 acquisition of the bottled water assets of Athena Partners will substantially increase DS Waters financial commitment to finding a cure for breast cancer via research, education and awareness.
Consumers now can purchase Athena brand water from any of the divisions of DS Waters, including Abita Springs, Alhambra, Belmont Springs, Crystal Springs, Hinckley Springs, Kentwood Springs, Sierra Springs and Sparkletts or via the company’s website.
The brand Athena and the Athena Partners organisation were founded in 2003 by Patricia B May, a breast cancer survivor, to raise money for women’s cancer research, awareness and education.
“The launch of the Athena brand and our partnership with Susan G Komen for the Cure gives each individual in our company the opportunity to make a difference in the fight against breast cancer. Together we can come one step closure to a cure,” said Dillon Schickli, CEO of DS Waters.
DS Waters recently also extended its agreement with the Susan G Komen for the Cure organisation and will be donating a minimum of $800,000 by 2016. An additional minimum contribution of $400,000 based on Athena water sales through 2013 will go to fund programs to combat breast cancer, for a guaranteed total of at least $1,200,000 in funding for the cause by the end of 2016.
In an effort to heighten awareness around the campaign, the caps on the DS Waters 5-gallon returnable bottles were pink during the months of September and October. DS Waters also painted over twenty of their delivery vehicles pink which service customers on a daily basis in various cities throughout the country.
“Extending our partnership with Susan G Komen for the Cure is very exciting,” said Tom Harrington, COO of DS Waters. “Our organisation has really rallied behind our corporate cause of finding the cures for breast cancer. The pink trucks in particular receive positive comments every day and our associates are proud to drive them.”
Source: DS Waters of America
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