Eat Natural is to launch its Toasted Muesli with Buckwheat in a single-serve sachet. The sachet is an individual 65g serving of gluten-free muesli. It has been designed specifically with the ‘breakfast on-the-go’ market in mind and is available from Tesco in the UK priced at 79p.
It’s the first ‘grab & go’ breakfast product to be found in the ‘free from’ aisle. Eat Natural’s Toasted Muesli with Buckwheat is a blend of toasted buckwheat and crisped rice with raisins, mixed seeds, coconut, honey and a pinch of cinnamon. It has been certified gluten-free by Coeliac UK.
Harriet Gregory, who created the product in the Eat Natural bakery in the heart of Essex, said: “Our whole premise at Eat Natural is about making simple foods that taste absolutely gorgeous. All the nuts, seeds and cereals in our muesli are specially roasted to add flavour and toastiness. We’re still using familiar, delicious ingredients, like juicy, dried fruit, but have also experimented with more unusual stuff such as buckwheat. We’re thrilled with this new serving solution, which we think will appeal to everyone, whether they’re trying to avoid gluten or not.”
Eat Natural showcased the new Buckwheat muesli sachet at this year’s Lunch! Show.
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