Super Model Elle ‘The Body’ Macpherson launched her Super Elixir drink in May – a powdered drink of bioavailable super greens.
Including alkalising super greens, Chinese herbs, and the maitake mushroom, Elle claims that just 10g of the powder, taken daily in water or juice, provides all the vitamins, minerals and trace elements a body needs. Claire Phoenix asked Elle about the functional ingredients and her approach to healthy living.
Elle Macpherson: Travel, work, stress and growing older affected my body and spirit. Like we all do, I often lacked energy and inspiration. So I wanted to find out how I could optimise my well-being both inside and out. This led me to Dr Simone Laubscher, who specialises in disease prevention and age management. From the first time I started having alkalising greens under the guidance of Dr Simone, I was so impressed by the impact they made on my well-being. Every aspect of my everyday life feels easier as a result of my body functioning better, because it is balanced and my nutrition is more complete. In fact, now if I leave home without my green drink in the morning, I turn and go back – my body actually craves it.
Elle Macpherson: The super elixir is aimed at men and women of all ages and indeed we find our following goes right across the board. Anyone looking to boost their nutritional profile and feel energised and healthy throughout their busy lives has taken a liking to the product.
In regards to sales, we launched in the UK in May and the Super Elixir was an instant hit in Selfridges, selling out many times. Now in the US, consumers are picking up on Elle’s health and wellness messaging and this is quickly becoming our strongest region. The first year has exceeded expectations and the feedback is extremely positive.
The Super Elixir supplement drink can be used daily, by men and women of all ages including children over the age of 15 in conjunction with a balanced diet and an active lifestyle to improve wellness and vitality. Pregnant women should only use it under medical or dietetic supervision.
Elle Macpherson: The Super Elixir by WelleCo is a highly specialised blend of alkalising greens with a balance of 45 key ingredients with vitamins, minerals and trace elements to assist wellness and vitality. The original powder was developed in calculated ratios by Dr Simone Laubscher. She is one of the world’s leading nutritional experts and disease prevention specialists.
In terms of the ingredients, these are designed to support healthy nutrition at a cellular level and the optimum function of all 11 systems of the human body; the digestive, endocrine (hormonal), integumentary (hair, skin & nails) circulatory and nervous systems. Made to the highest quality, ingredients are treated specifically to allow the nutrients to remain alive (bio-live) and derived from whole foods, to be absorbed and ‘useful’ to the cells of the body. These premium ingredients are treated gently so that the nutrients remain intact and useful to the body.
Elle Macpherson: It is internationally available in all countries, including Germany, Sweden, UK, Australia, America. It can also be purchased directly from www.welleco.com.
Elle Macpherson: There’s so much discussion around health and fitness but what I really aspire to is wellness. It’s not something you achieve simply through going to the gym, using expensive creams or speaking to a therapist. It’s a feeling of balance and strength that originates from within. For years though, I wasn’t achieving this feeling of wellness. I was taking vitamins and powders. I tried alternative medicine, acupuncture, reflexology.
I’m a pescatarian, I don’t drink, do drugs or smoke, so thought what else can I do? I wasn’t unaware of wellness but something wasn’t working for me and I told my doctor: “I don’t feel great.” She told me my body was acidic, it was down to stress, travel and lack of sleep.
We are so pleased with the reaction to this supergreen blend. This in-demand product, in a 300g caddy, is currently available in Selfridges and hit the shelves of David Jones in the UK in August. No doubt there will be health addicts lining up for a taste, but the supermodel body is not guaranteed.
Elle Macpherson: My favourite way to take The Super Elixir is straight up, in water – or for something more substantial, in almond milk. I usually take it in the morning. In summer it is great in coconut water. If I am super busy, I mix it in water in a shakeable bottle and drink on the run.
Elle Macpherson: There are two really key products that Dr Simone believes in and have an enormous benefit on people’s everyday lives. We will be releasing the second one in May 2015. Consumers and retailers will be able to see more information on this second release at welleco.com early next year.
Elle Macpherson: In the UK we held launch events in May 2014 at Selfridges, London and Manchester. Both were a huge success and I was in both stores talking to customers; with Dr Simone offering expert advice and insight on how the Super Elixir was developed.
After the event, press and customer feedback was extremely positive and Selfridges proceeded to sell out of the elixir twice over with sales continuing to be very strong.
© FoodBev Media Ltd 2021
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