Elopak has launched a new package for aseptic products, rolled out across a range of juice products by Eckes-Granini Finland.
The Pure-Pak Sense Aseptic carton combines form and functionality through a number of ‘standout features’, Elopak said, including easy-to-fold lines that enable more juice to be squeezed out and the convenient flattening of cartons to reduce volume in waste and recycling facilities.
The carton has an asymmetric top that allows different sizes of closure and an arched top fin, creating an elegant and appealing shape to enhance brand image on shelf. The top fin can also be printed for better ease of navigation across a product portfolio, and communication of product benefits or promotional messages. In addition, an embossed ‘first touch’ zone on the top sides of the pack gives consumers a new tactile experience when gripping and pouring.
The carton has been used by Eckes-Granini Finland to repackage its Marli Natur range of juices, following the installation in the summer of a new aseptic filling line at its production site in Turku.
Torsti Hurmerinta, commercial director for Eckes-Granini Finland, said: “Elopak’s Pure-Pak cartons are familiar to Finnish customers and used since 2009 for our fresh juice range.
“Our latest consumer tests have proven the Pure-Pak carton as the preferred packaging for long life products as well. The new Pure-Pak Sense aseptic system ensures product quality until the end of the 12-month shelf-life, and the elegant shape of the carton underlines the overall premium image of Eckes-Granini. It is the best match for the superior natural image and high quality of the Marli juices with its novel features including the top fin-print and the easy-to-fold lines, providing additional benefits with handling and disposal of the packaging.”
Elopak Finland and Baltics market area director Juha Oksanen added: “We are delighted to extend Elopak’s presence at Eckes-Granini in Finland with our new filling technology and innovative carton format. We are confident that the outstanding design of the Pure-Pak Sense Aseptic carton will be beneficial for product display on shelf. In addition, the enhanced functionality will satisfy consumer needs for convenience and sustainability and provide Eckes-Granini further growth impulse for their strategic brands.”
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