Energy drink brand Emerge has launched new product enhancements across its entire portfolio, with a packaging design that will cement its position as a credible contender in a maturing energy market.
The design creates a more premium look and brand proposition at the same affordable price. The investment in the brand’s design has been made following an extensive consultation period centred around its consumers. With an established and loyal customer base, the changes aim to drive demand and boost the brand’s credibility with shoppers, Emerge said.
Arriving on shelves from mid-August, the new look Emerge will retain the brand’s recognisable silver and red colour combination, with enhanced elements to the packaging design to improve consistency and range navigation between flavours.
The brand cites research that suggests 80% of shoppers think that the new-look Emerge is a credible and better looking product that they would recommend to friends.
Emerge brand manager Calli O’Brien said: “The new packaging design is a progressive step forwards for Emerge, future-proofing this popular product in an evolving energy market. Retaining the great taste, affordable price point and standout colours that appeal to our core market, the design enhancements see Emerge take on a more premium look and feel which we are confident will continue to drive and increase demand.”
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