Emmi has partnered with German cereal company mymuesli to create four new breakfast products, including breakfast drinks and yogurts.
The products will be available to consumers in Switzerland and Germany, and aim to provide functional breakfast options to people who do not have the time to consume breakfast at home.
Two breakfast drink flavours will be available: Apple & banana and strawberry & blackberry, both of which contain a mix of organic lactose-free milk, berries, fruits and cereals.
Two yogurt flavours will also go on sale: Natural-chocolate and natural-blueberry, and each contain a blend of organic whole-milk yogurt, cereals as well as chocolate and fruit pieces respectively.
The full product range is available in Switzerland from retailer Coop, and in Germany from Edeka, Rewe and Kaufland (in selected regions), with a suggested retail price of CHF 2.50 (€ 2.17).
A statement from Emmi said: “A good mid-morning snack needs to be a real all-rounder. It has to make you feel full, but only until lunchtime, be healthy and taste good. A combination of milk and muesli can do all that – which is why it is so popular.
“There is still potential for products with modern recipes that are healthy and natural. Emmi has therefore teamed up with the successful and innovative muesli experts at German “grown-up” mymuesli.
“Both sides quickly discovered that the cultures in their two companies, which initially appear very different, are a good match when it comes to commitment to quality and ways of working. The decision to develop a range of products together was therefore simple.
“The breakfast drinks are balanced blends of high-quality spelt, oats and flaxseed, milk and fruit. They are ideal to enjoy on the go.
“The yogurt snacks combine refreshingly tart natural yogurt with muesli – one with crisp fruity apple and cranberry granola and one with crunchy chocolate, cocoa flakes and cocoa nibs.”
© FoodBev Media Ltd 2022
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