Speciality food importer and distributor Empire Bespoke Foods has collaborated with the Tabasco pepper sauce brand to exclusively launch a daring duo of innovative Tabasco popcorns.
The two variants are available in Tabasco sweet chilli cheese and barbecue sweet chilli flavours, coated with Tabasco pepper sauce to give them a unique and authentic fiery Tabasco flavour. The snacks are cased in eight-count boxes of 90g bags with a recommended retail price of £1.59 per bag.
The GMO- and gluten-free snacks are free from artificial colours, preservatives and flavourings; and are presented in distinctive Tabasco-branded foil packaging for freshness and enhanced on-shelf standout.
Popcorn sales have exploded in the UK over recent years and it’s now the fastest growing sub-category in the bagged snacks sector, with sales up 40% on 2013.
Empire Bespoke Foods marketing manager Nina Prabhu said: “We’re really excited to be exclusively launching two unique flavours of Tabasco popcorn to UK multiples, impulse and independent retail sectors. They are high-quality, great tasting and really tap into the latest popcorn trend of healthy snacking. This aligned with the fact that awareness is already strong for the world famous Tabasco pepper sauce brand, we expect both lines to be extremely competitive.”
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