Mead Johnson has launched a new infant formula under its Enfamil brand that contains A2 milk proteins, in an effort to provide a gentle option for a baby’s digestive system.
Available in the US, Enfamil Premium A2 Infant Formula claims to be the only formula that includes both ‘easy-to-digest’ A2 milk proteins sourced from European cows and DHA in a global expert-recommended amount (0.2%-0.36%).
Enfamil’s new formula is made using proteins from the milk of cows that still naturally produce the A2 protein, which the brand claims is similar to that found in breast milk.
With its new FDA-regulated infant formula, Enfamil aims to meet the increasing demand for A2 milk as according to the brand, studies in young children and adults suggests the ingredient is less likely to be associated with digestive discomfort.
According to Enfamil, DHA is an important Omega‐3 nutrient that’s a key building block for a baby’s brain and eye development. The formula – which is said to be recommended by paediatricians – does not contain any added table sugar, corn, artificial growth hormones, antibiotics, or GMOs.
“While parents may believe European baby formula brands are ‘cleaner’ than American companies, the lack of FDA oversight is concerning,” said Dr Christina Valentine, medical director at RB Nutrition.
She added: “If you’re looking for an FDA regulated formula that’s easily accessible that has A2 proteins from European cows’ milk and a global expert recommended amount of DHA, Enfamil Premium A2 Infant Formula may be a good choice for your little one.”
Mead Johnson merged with Reckitt Benckiser (RB) in a $17.9 billion takeover in 2017.
Enfamil Premium A2 Infant Formula is available to purchase at Walmart and Target, both online and in stores, as well as Amazon.
© FoodBev Media Ltd 2020