British drinks brand Fentimans is launching a new premium mixer called Connoisseurs Tonic Water, supporting its recent £1.2 million rebrand and image overhaul.
With the gin market continuing to boom, Fentimans said the water has been developed to accentuate and amplify the delicate botanical flavours found in artisanal and premium gin.
The beverage is said to have a smooth taste profile, which is achieved by the infusion of botanicals and natural flavours.
Fentimans marketing director Andrew Jackson said: “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it’s important that Fentimans create drinks that meet the needs of an increasingly discerning and knowledgeable audience.
“With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic, that will delight even the most ardent connoisseurs.”
Connoisseurs Tonic Water will be launched in the UK in 125ml, 200ml and 500ml bottles.
Last year, Fentimans revamped its product range with the introduction of five flavours in slim 250ml cans.
© FoodBev Media Ltd 2018
