Premium bottled water brand Fiji Water has announced the launch of a new 700ml bottle size, specifically designed to fit into gym bags and car cup holders in a bid to increase its appeal among active consumers.
The format is the first new bottle for the brand in nearly ten years and has been launched to coincide with the brand’s first ever television advertising campaign and new label redesign. Fiji Water’s 700ml bottle retains the iconic square shape, soft taste and unique mineral profile that consumers are used to, the convenient shape making it a convenient choice for a number of active or on-the-move occasions. It has already been made available in retailers nationally across the US with a retail price of $2.99.
The water is bottled at the source in Fiji at an ancient artesian aquifer deep within the earth, where it is protected from external impurities. As tropical rain slowly filters through volcanic rock, it gathers the electrolytes and minerals that give Fiji Water its characteristically soft and smooth taste, the brand said.
Fiji Water vice president of marketing Clarence Chia added: “We understand that people are on-the-go more than ever, and we created the 700ml size to fit whatever lifestyle our consumers lead. Reaction to our new label design and television campaign was extremely positive earlier this year with sales outpacing expectations, and the expansion of our product line-up with the new 700ml further enhances our ability to meet consumer bottled water needs across all activities and occasions.
“The 700ml launch marks another huge step in the growth of Fiji Water. This new offering will help consumers continue to incorporate healthy beverage choices into everything from their daily routines to special occasions.”
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