US flavoured vodka brand Burnett’s has announced the launch of two new cherry limeade and apple berry flavours.
The two new variants join the brand’s existing portfolio of 36 vodka flavours, which are all four-times distilled, triple charcoal filtered and made using only natural ingredients. They are a vailable in 50ml, 750ml, 1l and 1.75l bottles, with a recommended retail price of $10.99 for the 750ml size format.
Their launch will be supported by floor displays, point-of-sale materials, shelf facings and an awareness drive.
Burnett’s senior brand manager Reid Hafer said: “Cherry limeade and apple berry are flavours that truly embody what people love about Burnett’s flavoured vodkas – they are fun, easy to mix, of the highest quality and yet affordable. Our consumers have come to expect and anxiously anticipate such flavour innovations from Burnett’s.”
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