Flavoured water brand Perfectly Clear launches new orange flavour

Flavoured water brand Perfectly Clear has extended its growing portfolio with the launch of a new orange flavour.

The new orange variety joins the brand’s existing product line, which includes summer fruits, strawberry, apple, cherry, blackcurrant and lemon and lime varieties. The brand’s flavoured spring water is available in 250ml, 500ml and 1.5l bottle formats.

Its development reflects the popularity of orange as a flavour, and follows a series of product innovations from the UK-based brand. In 2014, the company added a blackcurrant variant and last month released six-bottle multipacks of its lemon and lime and strawberry-flavoured still waters.

Brand owner CBL Drinks claimed that the launch could be followed by further releases. “Flavour variants are set to be a key trend for 2015, and CBL Drinks plans to add further new varieties later in the year,” it said.

Maurice Newton, sales and marketing director for CBL Drinks, said: “2014 was a great year for the brand and 2015 already looks set to be another year of growth. Flavoured water continues to do well as a category, and Perfectly Clear is a firm favourite with customers thanks to its great taste and zero sugar content. With spring on its way shortly, now seems the perfect time to be extending our range. Orange is the nation’s favourite flavour, so it seemed an obvious choice when it came to picking the next flavour.”