Fonterra’s research was carried out in 2011 across six countries, and interviewed over 3,700 adults aged between 50-75 years.
Mobility and muscle strength were seen by respondents to have the highest impact on physical health, while decline in suppleness, stamina and physical strength were cited as the top three changes noticed in health over the past five years, ahead of weight increases and ability to sleep.
The research also shows that healthy agers are already making changes in order to maintain active lifestyles and prevent future decline, with 77% making changes to diet and 57% doing more physical activity.
Brian Watson, general manager of the Mobility Nutrition Platform for Fonterra, said: “These findings show us that most of the assumptions around the needs of ageing consumers are out of date.
“It’s clear that we’re no longer dealing with people who are ready to wind down and watch the world go by. They want to live full and active lives, and are willing to make changes that will help them achieve this.”
Fonterra’s research has also revealed differences between regional markets, which could provide clues to success for manufacturers looking to target healthy agers.
Source: Fonterra
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