Frankford Candy has partnered with Warner Bros. Consumer Products and Post Consumer Brands to launch the new Fruity Pebbles Birthday Cake Candy Bar, in celebration of the 50th birthday of Pebbles cereal.
The Fruity Pebbles Birthday Cake Candy Bar features a king-size candy bar with Fruity Pebbles cereal pieces in a vanilla birthday cake and frosting flavour. The new addition joins an existing Pebbles cereal candy bar lineup that includes a cereal milk-flavoured Fruity Pebbles Candy Bar and a milk chocolate Cocoa Pebbles Candy Bar.
Frankford Candy’s director of business development, Molly Jacobson, said: “At Frankford Candy, we are committed to making fans smile by creating fun and memorable experiences through our products”.
“The Pebbles brand shares a similar philosophy, which is why our partnership makes perfect sense…With the brand celebrating its 50th birthday this year, our new Fruity Pebbles Birthday Cake Candy Bar gives fans another way to celebrate this delicious milestone.”
The Fruity Pebbles Birthday Cake Candy Bar, which will be available from late September at Walmart stores across the US, comes in a 2.75oz candy bar that can be purchased individually or in an 18-count multi-pack.
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