Dublin-based free-from bakery brand BFree Foods has increased its US presence by nearly 1,000% in under three months, growing its number of listings in the country from 220 to 2,328 since February and doubling both its turnover and size of its workforce.
The brand, which does not contain any of the most common food allergens, has focused on expanding in markets that have a growing free-from segment since launching in 2011. BFree’s range contains no added sugar, allowing the brand to meet the demands of coeliac and health-conscious consumers alike.
With a number of new products launching this year, and international revenue having increased by 26% in 2015, BFree has predicted that its international exports will make up 90% of its revenue by 2020. It will now seek to expand its distribution channels further, having already launched into a number of export markets such as Australia, Scandinavia, UAE and the US.
Alex Murphy, general manager of BFree, said: “Up until now, the choice of bakery products for coeliacs and allergy sufferers has been very limited and rated low in terms of taste, freshness and nutritional values. We’re aiming to change the way gluten-free products have been perceived in the past – not only making our products comparable in taste to standard versions, but wanting our innovation to satisfy all customers.
“Although a small brand, we’re looking to grow into a worldwide leader in innovation within the ‘free from’ arena, appealing to mainstream customers and continuing to nurture the core brand values we were founded on – no compromise on taste, great nutritional value and an innovative spirit.”
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