FrieslandCampina Ingredients has unveiled a new concentrated high-protein sports gel concept formulated with its Nutri Whey Isolate Clear ingredient.
According to FrieslandCampina, the high-protein concept provides a protein content of up to 15% in a convenient format, with the company claiming that it can provide an equivalent amount of high-quality protein as a 500ml sports drink.
The company also claims that the concept meets the rising demand for convenient, compact and on-the-go options in the sports nutrition sector, while the concept can also be applied to a range of applications from gel pouches to snack pots.
The concept reportedly has adaptable viscosity and a neutral taste profile, allowing manufacturers to create products with differing flavours, formats and nutritional densities.
Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients, said: “This is a really exciting development. With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption.
“This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”
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