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Fuelling the Olympic spirit: Top 10 sports nutrition trends and innovations of 2024

Fuelling the Olympic spirit: Top 10 sports nutrition trends and innovations of 2024

Join us as we unpack the dynamic trends that are shaping the sector and unveil our top new product launches.

Beverage
New performance hydration brand unveiled by founder of Daring Foods

New performance hydration brand unveiled by founder of Daring Foods

Ross MacKay, founder of plant-based food start-up Daring Foods, has co-founded a new functional beverage brand, Cadence.

New products
MyProtein and Hyrox partner on new sports nutrition range

MyProtein and Hyrox partner on new sports nutrition range

MyProtein has launched a new sports nutrition product range in partnership with Hyrox, aiming to meet the needs of the 'hybrid' athlete.

New products
sports nutrition
CFT
Symrise
Edlong
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