FrieslandCampina Kievit has unveiled two savoury, clean label concepts after carrying out a study which highlighted the increased consumer demand for clean label products.
The company conducted a study which showed that, over the last two years, the clean label topic has been readily adopted by consumers who have embraced the topic as a lifestyle trend, seeking greater clarity on the ingredients they consume.
The study explored the effect of this growing trend with respect to soups, sauces and ready-to-eat-meal kits, and the company has updated its portfolio of fat powders to adapt to these changing consumer habits.
Vana-Crema 50D is a palm and dairy-free solution that offers an adjustable sensory profile of whiteness, creaminess and perfectly neutral taste, and its high-oleic sunflower oil base allows for an understandable label, while delivering an indulgent, creamy flavour.
Meanwhile, Vana-Lata CB72B is a cream-based fat powder that delivers high levels of creaminess, and permits cream claims on product labels, depending on local regulations. Additionally, the powder’s nine month shelf life opens up new markets for brands that are looking beyond borders.
Gea de Groot, global product group manager said: “Trends in the savoury market are closely related to global trends in the food and beverage industry.
“Consumers look for two important things: a clear, clean and comprehensible label, and indulgent experiences.
“A stunning 39% of online conversations include creamy indulgence. Moreover, we see that people crave experiences in taste and texture, preferably in ways that are Instagram-able.
“We used this insight in our labs to, for example, develop concepts for a spicy carrot souppaccino, a seasoning mix for ready-to-eat soup kits, and creamy chicken, shitake and a Thai Tom Yam soup.
“These clean label recipes, using our innovative ingredients, satisfy the needs of consumers looking for taste experiences and adventures in texture, without compromising on product transparency.
“Customers can use these recipes as inspiration to develop market-winning end-consumer products.”
© FoodBev Media Ltd 2019
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