Since many of the company’s snacks, such as Lay’s Classic potato chips and Fritos Original corn chips are made from simple ingredients, and are naturally made without gluten ingredients.
Frito-Lay is not removing gluten from products, rather, has developed a gluten free validation process with input from the Food Allergy Research and Resource Program (FARRP) and the Celiac Disease Foundation (CDF) for testing ingredients and finished products to ensure they contain less than 20 parts per million (ppm) of gluten before making a ‘gluten free’ claim.
This level is in accordance with the limit set forth by the FDA in its Proposed Rule for Gluten Free Labelling (2007).
Frito-Lay is partnering with the Celiac Disease Foundation (CDF) and the National Foundation for Celiac Awareness (NFCA) to educate consumers and health professionals about gluten free resources and options.
The gluten free claim that Frito-Lay is adding to qualified products appears in the form of a ‘GF’ icon and/or a statement on the back of the bag.
Changes to packaging are being phased in and can take some time, the company said.
Source: PepsiCo
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