Froneri, the UK-headquartered ice cream joint venture owned by Nestlé and R&R, has launched Nuii, a new ice cream sticks brand.
The range, which represents the first global launch for Froneri, targets the adult evening snack occasion, where indulgent sticks have seen a growth of 25% year on year, according to the company.
Four flavours have been introduced across Europe: salted caramel and Australian macadamia, dark chocolate and Nordic berry, cookies and Idaho valley mint, and almond and Java vanilla.
Each stick is made with cream, coated in a thick layer of chocolate and “a more artisanal finish”. Froneri said the cocoa used in Nuii products supports responsible, sustainable cocoa farming.
Charlotte Hambling, UK head of marketing at Froneri, said: “The indulgent sticks sector continues to drive growth in both ice cream and the wider grocery market. However, there’s a real gap to add incremental growth by appealing to the adventure seeking, taste discerning audience who are looking for a premium stick that fulfils their indulgent treat requirements for an evening snack.
“Nuii takes premium indulgence to the next level. The quality of the ingredients we have sourced and the artisanal finish conveys the care and attention that goes into every one of the Nuii sticks.”
To support the launch of the new brand, Froneri is investing £3 million in an integrated marketing campaign to run throughout 2019.
The introduction comes as Nestlé and R&R complete the transaction to create Froneri – a deal that was initially announced in 2016.
© FoodBev Media Ltd 2019
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