Ireland-based protein bar company Fulfil Nutrition has expanded its product range by introducing a new chocolate brownie flavour protein bar, which will be available in the UK.
According to Fulfil, the chocolate brownie flavour will be available in both 40g and 55g sizes. The 40g bars will contain 15g of protein and less than 2g of sugar, while the 55g bars include 20g of protein and less than 3g of sugar.
This new flavour is the 12th bar in the company’s range, and it is the second new bar the company has launched this year, following the release of the chocolate peanut butter flavour in May.
Dave Pogson, UK managing director of Fulfil Nutrition said: “We want to get as close to a confectionery bar as possible in terms of taste, texture and experience – we want to give that well-rounded confectionery taste while offering protein and low sugar.
“This bar offers consumers the perfect indulgent flavour they expect from an impulse snack whilst also being healthier.”
Fulfil’s new chocolate brownie flavour will be available from major UK retailers from September.
The news of the release comes just three days after The Hershey Company acquired a minority stake in Fulfil for an undisclosed figure.
Fulfil claimed that the deal would significantly boost its expansion strategy.
© FoodBev Media Ltd 2020
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