The partnership will see Heinz use Future Ad Labs’ interactive advertising format PlayCaptcha to increase brand engagement and improve overall consumer sentiment and product recall.
For example, the Future Ad Labs team has developed a PlayCaptcha for Heinz that invites visitors to pour a virtual bottle of Salad Cream onto a sandwich, instead of being forced to decipher hard-to-read text, delivering engagement rates many times higher than traditional digital advertisement formats, while providing a better user experience for web page visitors.
“The success rates of PlayCaptcha are undeniably impressive and we are thrilled to be one of the early adopters of such innovative technology,” said Ian McCarthy at Heinz. “Through our partnership with Future Ad Labs and its dynamic interactive advertising product, PlayCaptcha, we aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment. We look forward to many future successes working with the team at Future Ad Labs.”
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