Conagra Brands has expanded its meat-alternative brand, Gardein, beyond the frozen and grocery aisle with the launch of its new plant-based soups.
Available across the US, Gardein claims it’s the first-ever line-up of soups that features plant-based meat alternatives.
The collection consists of five soups made with 100% vegan ingredients: plant-based chick’n noodl’, plant-based be’f & vegetable, plant-based saus’ge gumbo, plant-based chick’n & rice and plant-based minestrone & saus’ge.
While made with real vegetables and vegan broths, the brand says its range of soups deliver a “meaty” taste. As with all vegan offerings, the soups are also dairy- and egg-free and Gardein says they are targeted at consumers seeking an alternative to traditional meat-based soups.
Each soup offers 10-15g of protein per serving, are Non-GMO Project Verified and contain no artificial preservatives or flavours, with 0mg of cholesterol.
“For years Gardein has been providing delicious foods that deliver the taste of meat in a plant-based offering,” said Tim Nangle, Conagra Brands’ vice president and general manager, meals and sides.
He added: “With plant-based foods gaining broader acceptance, and with so many popular soups featuring meat on the market, extending Gardein into the soups category was a logical next step for the brand.
“Whether you’ve tried Gardein before or are sampling our food for the first time with these soups, we think you’ll find the taste and texture delivers an experience like you’d find in a meat-based soup.”
Gardein’s new line of plant-based soups are available to buy at grocery stores and retailers nationwide for an RRP of $2.99 per 15oz can.
© FoodBev Media Ltd 2019