Food Should Taste Good will become part of Small Planet Foods, General Mills’ natural and organic products business and will join the division’s Cascadian Farm, Muir Glen, and Lärabar brands.
“This acquisition further positions us for continued growth with a great new brand in an entirely new category in our natural and organic business,” said Michele Meyer, president of Small Planet Foods. “Food Should Taste Good is a strong brand with high quality products and tremendous potential – and we are fully committed to maintaining the great tasting, all-natural Food Should Taste Good snacks that consumers love.”
Food Should Taste Good products compete in the natural and organic salty snacks category ? a segment that has experienced double-digit sales growth for the past two years and that has outpaced the growth of the broader salty snacks category. Food Should Taste Good snacks are sold at club, natural, and traditional retailers in the US and Canada.
Terms of the deal were not disclosed.
Source: General Mills
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