Ginger beer brand Reed’s names Norman Snyder as CEO

US ginger beer brand Reed’s has appointed current COO Norman E. Snyder Jr to the role of CEO, effective as of 1 March 2020. 

Snyder will succeed John Bello, who has served as interim CEO since September 2019.

Bello will continue to support Reed’s as the chairman of the board of directors and will work closely with Snyder to ensure a seamless transition.

Most recently, Snyder has served as COO of Reed’s since September 2019.

Prior to joining Reed’s, Snyder served as president and CEO for caffeinated water brand Avitae USA.

He has held several leadership positions in the beverage industry including president and COO for start-up beverage venture Adina For Life and High Falls Brewing, as well as COO of Rheingold Brewing Company, and CFO and COO at South Beach Beverage Company, known as SoBe.

Chairman of Reed’s John Bello said: “Over the last few months as our chief operating officer, Norm has proven he is the best candidate for the position already bringing his over two decades of beverage expertise to the table, leveraging his extensive supply chain and management experience, and proving to be an invaluable asset to our team.

“Through my extensive experience working with Norm for 20 years, he has exemplified himself as a knowledgeable leader with a broad range of skills that are perfectly suited for the CEO role at Reed’s.”

Established in 1989, Reed’s has recently expanded its ginger beer portfolio by entering new categories including wellness shots, snacks and now real ginger ale.

“I am honoured to have been chosen to lead Reed’s in this next phase of growth and continue to build upon the work we started last fall. We are making strides in developing the organisation necessary to support the opportunities and growth ahead while driving value for our shareholders,” said newly-appointed CEO Norman Snyder.