US ginger beer brand Reed’s has launched a line of functional shots made with fresh ginger.
The Wellness Ginger Shots are available in two variants: ginger energise, featuring caffeine from green coffee beans and guarana, and daily ginger, a caffeine-free alternative. Each 2oz shot has 3,000mg of organic pressed ginger and doesn’t require refrigeration.
Reed’s drew attention to the anti-inflammatory and antioxidant properties of ginger.
“Ginger is at the root of everything we do at Reed’s, delivering great-tasting products with natural ginger, and a lot of it,” said Lindsay Martin, vice president of marketing at Reed’s.
Two Wellness Ginger Shots are available: ginger energise and daily ginger.
“There is a clear consumer need for a healthful and shelf-stable functional shot option. Most natural ginger shots require refrigeration or immediate consumption and caffeine boosts are mostly chemical.”
Reed’s Wellness Ginger Shots retail for $2.99 for a single bottle and $35 for a 12-pack.
The brand’s portfolio of products is sold in 35,000 stores across the US. Its core ginger beer line is available in three flavours: original, extra and strongest.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – DEADLINE EXTENDED!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Entry deadline 7 May – enter now!