US ginger beer brand Reed’s has launched a line of functional shots made with fresh ginger.
The Wellness Ginger Shots are available in two variants: ginger energise, featuring caffeine from green coffee beans and guarana, and daily ginger, a caffeine-free alternative. Each 2oz shot has 3,000mg of organic pressed ginger and doesn’t require refrigeration.
Reed’s drew attention to the anti-inflammatory and antioxidant properties of ginger.
“Ginger is at the root of everything we do at Reed’s, delivering great-tasting products with natural ginger, and a lot of it,” said Lindsay Martin, vice president of marketing at Reed’s.
Two Wellness Ginger Shots are available: ginger energise and daily ginger.
“There is a clear consumer need for a healthful and shelf-stable functional shot option. Most natural ginger shots require refrigeration or immediate consumption and caffeine boosts are mostly chemical.”
Reed’s Wellness Ginger Shots retail for $2.99 for a single bottle and $35 for a 12-pack.
The brand’s portfolio of products is sold in 35,000 stores across the US. Its core ginger beer line is available in three flavours: original, extra and strongest.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.