UK pastry brand Ginsters has launched two new plant-based pasties, as it responds to the growing trends for vegan products.
The new offerings include Ginsters Bombay Potato & Spinach Pasty and Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty. The range joins Ginsters’ existing Moroccan Vegetable Pasty, which will be receiving a packaging revamp this month.
Ginsters managing director Sam Mitchell said: “We set ourselves a challenge, to change the way people think about meat-free recipes, and our new range is a natural addition to our ongoing pipeline, which has helped us to capture a slice of the plant-based market through awareness, trial and repeat purchase”.
He continued: “Consumers are increasingly enjoying flavours of the world, driven by demand for new experiences. As shoppers seek out the next big thing to try, our new Cajun, Indian and Moroccan pasties offer intense and distinctive flavour combinations that will excite their taste buds and encourage them to explore the category, engaging in new occasions and ultimately buying more frequently.”
Ginsters Bombay Potato & Spinach Pasty will be available from 27 September in Co-op, followed by Asda on 18 October and Tesco on 6 November. Meanwhile, Ginsters Cajun Spiced Sweet Potato & Chickpea Pasty will roll out in Asda from 18 October.
Each flavour have an RRP of £1.70 per 180g.
© FoodBev Media Ltd 2021
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