UK-based Glebe Farm Foods has launched PureOaty, a gluten-free oat drink created for the foodservice industry.
Made from oats, water, sunflower oil and a pinch of salt, the product can be used as a plant-based alternative for baristas to create creamy coffees.
Glebe Farm said PureOaty is also suitable for a variety of culinary applications, from sauces and soups to baking and desserts.
Unlike some other oat drinks, PureOaty is never made from a concentrated oat syrup base, but instead uses pure British oats.
According to Mintel, almost a quarter (23%) of British consumers opted for plant-based milk alternatives in the three months to February 2019, up from 19% in 2018.
“With the plant-based market continuing to grow at a pace, baristas require products that accurately replicate the characteristics of milk,” said Rebecca Rayner, director at Glebe Farm Foods. “PureOaty ticks both the box of the barista from a performance angle, as well as delivering a deliciously creamy coffee with body and mouthfeel to their customers.
“We are particularly proud that it is made on our farm in Cambridgeshire and only uses British oats. As such, PureOaty never comes from concentrate and is always freshly made on our farm, packed and delivered to customers.”
PureOaty is suitable for vegans and offers a plant-based option for consumers with dietary requirements such as lactose intolerance, coeliac disease and nut allergies.
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