The areas of significant growth are Asia and Latin America, where the combination of health education, poor water quality, economic growth and more heavily advertised products means filtered water is on the radar and being taken more seriously.
While the fastest growth may come from this region as it plays catch-up, the US, Japan and Western Europe are still technologically global leaders in the water treatment market. In terms of revenue, the largest markets in 2009 were Japan with $2.22bn, the US with $1.85bn, China with $1.13bn, South Korea with $716m and India with $588.1m.
According to the report, double-digit growth is expected over the next seven years for China and India, where the purchase and innovation of gravity purifiers are an increasingly popular option due to the poor population base and relatively more costly expense of UV or RO water purifiers.
Verify Markets forecasts that market revenue for point-of-entry (POE) products will remain flat in the coming years. The largest markets for mains-fed systems are currently in the US, Japan, South Korea and China. Countertop units are the most popular units in most regions, globally, followed closely by under-sink units.
Source: Verify Markets
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