Healthy snack brand Graze is launching 15 new products this week as it aims to capitalise on consumers’ New Year healthy eating programmes.
The UK-based brand has unveiled four new product ranges. Last January it recorded a mammoth month of sales with in-store purchases coming in at almost three times the yearly average.
New Superfood Bites are wholegrain rolled oat flapjacks which are packed with fibre and contain superfoods such as baobab, chia seeds, cacao nibs and quinoa. Each square has less than 130 calories and available in an on-the-go or multipack format.
Graze is also launching a range of Mini Protein Balls following the success of its Protein Bites last summer. These raw hand-made snacks have 5g of protein, with less than 130 calories per serving.
Available in cocoa and peanut butter, coconut and cashew butter, and cinnamon and cashew butter flavours, Graze said the balls are an ideal energy booster.
As well as extending its selection of superfood and protein bites, the brand is also launching into a new area of store as it expands its offering to the dried fruit, nuts and snacking aisle.
Graze’s new Superfood Mixes are packed with fruits, nuts and seeds, as well as superfoods including spirulina, chia and flax seeds. Available in three varieties – power, defence, and boost – these re-sealable bags are said to be a good source of fibre and vitamins.
Its second range – Energiser Mixes – contains dried fruit and nuts including sun-dried pears, Californian almonds and chewy bananas.
In addition to these new products, Graze is launching a January campaign aimed at helping consumers kick-start their New Year’s resolutions, handing out over a million samples to commuters in the UK.
Graze global brand director Pia Villa said: “We are thrilled to be extending the graze range with the launch of these four exciting new product lines. Packed with fibre, superfoods and protein, our snacks are the perfect option for an afternoon pick-me-up at work or pre-gym snack.
“We are also incredibly excited to start 2018 by launching into dried fruits, nuts, and snacking aisles and are looking forward to what the rest of the year has in store for the business. All I can say is watch this space.”
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