Greek businesses Green Cola and Chitos have announced a partnership to expand internationally in the better-for-you beverages sector.
The companies have announced the creation of a new UK-headquartered drinks group, Green Beverages Group, extending their existing commercial cooperation in Greece.
Based in London, Green Beverages Group, which aims to become a global leader in better-for-you beverages, will focus on strengthening the position of its brands in markets – including the UK, Middle East and US – where Green Cola already has listings with grocery retailers. The group will also seek opportunities to launch into new territories, including Asia, Australia and South America.
Periklis Venieris, CEO of Green Beverages Group, said: “The creation of the Green Beverages Group is a transformational and hugely significant milestone for us as we execute our ambitious international expansion plans. By combining Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos group, we believe we can develop into one of the world’s leading non-alcoholic beverage companies.”
Venieris continued: “Under the group, we have the scale and expertise to further accelerate our growth around the world. I’m excited to be working with such a talented group of people and look forward to the opportunities ahead.”
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