3FM Serious Request 2012 will draw attention to baby mortality, which results in 5.5 million casualties every year and is due to a lack of care for mother and newborn and lack of medication when needed.
For every can sold, Grolsch will donate €0.25 to 3FM Serious Request. The cans will be available from early December in retail outlets across the Netherlands.
Rexam’s Milton Keynes plant is producing the 50cl cans, which will be filled with Grolsch premium lager and will display the strap line ‘Raise Your Can’ and music-themed imagery.
Source: Rexam
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