Häagen-Dazs has launched a new light ice cream collection in Canada with reduced fat, sugar and calories.
Häagen-Dazs Divine reportedly contains 50% less fat and 25% less sugar than the brand’s regular ice cream; while each flavour contains less than 200 calories per 125ml serving.
The new Divine range comes in three flavours: Chocolate Chunk Brownie, Raspberry Cheesecake and Vanilla Caramel Pretzel.
Each variety is made with 100% Canadian dairy and zero artificial colours, flavours or sweeteners.
“Häagen-Dazs Divine offers the same creaminess as our signature Häagen-Dazs ice cream, in a lower fat, sugar and calorie version,” said Juliane Trenholme, vice president of marketing, ice cream, Nestlé Canada.
“In a time when more and more Canadians are increasingly focused on wellness and mindful eating, we wanted to provide a lightened indulgence with zero taste or texture compromise which we know is so important when it comes to ice cream.”
The Divine collection follows in the footsteps of Häagen-Dazs’ Heaven line launched in the US last year. Available in four flavours – Chocolate Sea Salt Caramel, Strawberry Waffle Cone, Peanut Butter Chip, and Cold Brew Espresso Chip – the Heaven range is said to contain one-third fewer calories and 25% less sugar compared to the brand’s regular ice cream.
Häagen-Dazs Divine is available to buy now from retailers across Canada for an RRP of $6.99 per 475ml tub.
© FoodBev Media Ltd 2021
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