Korean producer Haitai Beverage has launched two Sunkist-branded premium smoothies in the CombiblocMini 200ml aseptic carton pack from SIG Combibloc.
Part of the My Real Smoothie range, the drinks are available in two different varieties: apple and mango with apple pieces, and strawberry with peach pieces. The pieces of fruit give the smoothies a texture and authenticity, and offer an unusual drinking experience to the consumer.
The beverages have been made possible using the Drinksplus technology from SIG Combibloc.
With the market launch of these smoothies, Haitai Beverage is introducing Korea to another premium product in the new product category of Drinksplus products with perceptible added value, the German company said. It follows the launch of a UHT soy drink with apple and mango juice from Dr Chung’s Food late last year.
Haitai Beverage deputy brand manager Seo Jun Oh said: “The bits of fruit emphasise the high-quality, natural character of our smoothies. Consumers notice them immediately, because the combination of premium juices and bits of real fruit produces a completely new drinking sensation. The unusual product texture is best experienced when the beverage is drunk through a straw. The straws have a large, 6mm diameter, so the smoothies can be enjoyed with an even consistency.”
SIG Combibloc head of cluster marketing Asia-Pacific South Patrizia Wegner added: “Healthy premium juices with 100% fruit content, packaged in handy carton packs, are in growing demand in Korea. At the moment, it’s still mostly fruit beverages with a relatively low fruit content that are available there in carton packs. With new premium beverages such as the smoothies from Haitai Beverage, a significant change is taking place. The Sunkist brand name by itself promises the highest quality, which is confirmed when people start drinking the innovative products. And the design of the carton pack – modern, colourful and cheerful – completes the product concept and grabs people’s attention. We’re confident that beverages such as these will really enliven and enrich the non-carbonated soft drinks market in Korea.”
© FoodBev Media Ltd 2024