Priced at RRP 75p in the UK, the new XS range is available in a slim, sliding box. Each mini packet will feature the Halls ‘power meter’.
The peppermint flavour has a cooling intensity of 5, making it the strongest menthol level on the Halls power meter, and the Halls lemon sweet is a mid-level 3, ideal for those ‘challenging moments when you need to breathe deep and stay cool’.
Halls XS will be supported by a £2.5m marketing investment throughout 2013, including TV and outdoor advertising.
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