Ice cream brand Halo Top Creamery has launched its first integrated national television campaign in the US.
Called ‘Ice Cream for Adults’, the campaign aims to highlight why sometimes adults deserve ice cream more than children, given the pressures and responsibilities of life.
In the four 30-second adverts, a seemingly ordinary ice cream truck attracts a variety of children eager to enjoy some ice cream. To their surprise, they’re greeted by Halo Top’s quick-witted ice cream man, who imparts some cynical life lessons and explains why adults deserve Halo Top more than they do.
In a statement, Halo Top said: “From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be.”
Directed by Tim Godsall and produced by Anonymous Content, the campaign also features reality television personality Nick Viall for a cameo in the advert titled ‘Love’.
Halo Top CEO and founder Justin Woolverton said: “We created Halo Top to be able to eat ice cream as much as we wanted and I believe everyone can relate to the need for ice cream after a rough day.
“We’re excited to bring this concept to life and feel like it’s a great way to demonstrate that Halo Top is exactly what adults have been waiting for – delicious ice cream with around 300 calories per pint.”
Los Angeles-based Halo Top Creamery was founded in 2011 by former lawyer Justin Woolverton while he was on a quest to find an ice cream he could feel good about eating.
In January, the brand expanded its portfolio of non-dairy ice creams with three new flavours – peanut butter and jelly, mint fudge cookie, and chocolate hazelnut – made with coconut milk.
And last month, a range of mini ice cream pops were introduced, all of which contain between 50 and 60 calories.
© FoodBev Media Ltd 2020
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