British jelly brand Hartley’s has launched six new products to join its Fruit in Jelly range and showcase its new packaging design.
The six variants are each available in a convenient new 120g size and feature a combination of jelly and fruit pieces. The flavours include peach in strawberry jelly, apple in blackcurrant jelly, mandarin in orange jelly – plus three double combinations in raspberry, pineapple and mango.
Each little pot is packed with “fruity goodness” and will benefit from a national television advertising campaign from this week. It follows the decision to relaunch the brand last month with new packaging and will seek to drive purchase of the new range in stockists such as Sainsbury’s, Morrisons and Asda.
David Atkinson, managing director, grocery for Hartley’s brand owner The Hain Daniels Group, said: “Hartley’s new Fruit in Jelly pots are a fabulous-tasting and convenient snack choice, and a great addition to our growing jelly pots business. The TV support will drive trial and sales for both the core jelly pots and new Fruit in Jelly pots ranges, representing a real growth opportunity within ambient desserts.”
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