Hartley’s has launched a new mixed berry glitter jelly, combining fruit flavours with a shimmering edible glitter.
The new jelly would bring dessert time to life and offer a centrepiece for children’s parties, the brand said. Its launch follows the success of Hartley’s glitter jelly range last year, which has brought incremental sales to the brand and helped to drive growth in Hartley’s Crystal Jelly of 7%.
Adding to the previous strawberry and raspberry varieties, the jelly contains no artificial colours or flavours and can be bought from UK supermarket chains Morrisons from May with a retail price of £0.75 per sachet.
David Atkinson, managing director, grocery for brand owner The Hain Daniels Group, said: “The response to the launch of our first glitter jellies last year was immense, we had more than 47,000 consumers talking about glitter jelly online, connecting us with a wider audience. This new glitter jelly makes it easy for families to create their own magical jelly masterpieces and is perfect for ice-princess parties.”
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