Note: cyder is the Cornish spelling of cider.
The new livery is rolling out across bottles of Rattler Original, Rattler Pear and Rattler Berry ciders.
The Rattler range is named after a variety of Cornish apple, ‘The Rattler’, and the new branding builds on this association. The livery now features an apple illustration that incorporates the Rattler ‘bite’.
In-pub draught branding has also been updated with the new look, including lenses, bar runners and glassware.
The rebrand is one of the first changes implemented by Joe Healey, head of commercial, since his return to the family business at the end of last year.
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