The media partnerships, which aim to drive awareness of Heinz Big Soup during key sport and soup seasons, includes a multi-platform deal with TalkSport radio station to target male consumers both within the Rugby League heartland.
The TalkSport promotion aims to engage a wider audience through regular sponsored previews and reviews of the weekend’s Super League games on the Hawksbee and Jacobs afternoon show, weekly ticket giveaways and interviews with high profile Super League players and pundits.
Source: Heinz
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