By adding their own facial features, such as their eyes, mouth, hair and any distinguishing characteristics, they can bring to life a ‘Beanie’ model that resembles them.
To take part, consumers need to log on and complete a personality test to determine the type of ‘bean’ they are. Those who complete the quiz will be automatically entered into a draw to win their Beanie.
Created by We Are Social, the campaign follows last summer’s Your Name On A Bean activity, which grew the Heinz Beanz Facebook page by 30,000 fans.
Heinz Five Beanz contains a blend of five different beans in the classic Heinz Beanz tomato sauce.
Heinz Beanz is the market leader in the beans category with a 66.6% value share of the total £321m UK bean accompaniments market.
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