Heinz have partnered with the Royal Voluntary Service to encourage the nation to share a heartwarming moment with an older neighbour this winter as part of its heartwarming heroes campaign.
As well as 100,000 cans of soup to their lunch clubs, Heinz will also be donating £10,000 to the Royal Voluntary Service.
To support the campaign and partnership with the Royal Voluntary Service, Heinz will also release research and case studies highlighting how many of us unofficially or officially volunteer to help the elderly during the winter months in the hope of encouraging more people around the country to help their elderly neighbours.
Heinz Soup senior brand manager Shane Shortman said: “It’s great to be able to ramp up our Heartwarming Heroes’ campaign activity and as the nights draw in and the temperature dips, it is the perfect opportunity to remind consumers that Heinz Soups are tasty and warming, both physically and emotionally during the winter season.
“We are proud to be able to partner with and support the Royal Voluntary Service, to encourage the nation to share a Heinz Soup Warming Moment with an elderly neighbour and we hope consumers share these with us.”
Royal Voluntary Service’ Chief Executive David McCullough said: “Our volunteers help thousands of older people each month in neighbourhoods across Britain and the partnership with Heinz Soup provides huge awareness of the great things our volunteers do, to support older people to live independent lives. Sharing time changes lives and taking a bit of time out of your day to have a chat to your older neighbour and make sure they’re okay and have everything they need, can mean the difference between a bad day and a good week.
“We see the huge impact our volunteers have on the lives of older people, and we’re delighted to be partnering with Heinz to encourage others to spare some time to help older people in their communities too.”
© FoodBev Media Ltd 2020
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