Heinz led all food processing companies with an overall customer satisfaction score of 88, which also measures the company’s performance in categories including quality, value, consumer loyalty and consumer expectations. Heinz’s score was seven points higher than the industry average, an increase of one point from a year ago.
The ACSI scores and rankings are based on customer evaluations of the quality of products and services available to household consumers in the US. Heinz has held the ACSI’s number-one ranking among food manufacturers since 2000.
Commenting on the 2010 ACSI results, Heinz chairman, president and CEO William R Johnson said: “Heinz is proud to be recognised for the 11th year in a row as the food industry leader in satisfying US consumers. Heinz has earned this Number One ranking and consistently outperformed our industry by staying true to our founder’s vision for customer satisfaction: quality, great taste, nutrition, innovation and value.”
Source: HJ Heinz Company
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