Proven to drive sales uplift for Heinz Tomato Ketchup during the highest sales period of the year, the advert draws on the emotional connection that consumers have with the Heinz brand.
The radio advert is underpinned by the voice of comedian Justin Moorhouse.
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On air from 1 December for four weeks, the advertisement will be broadcast across commercial UK radio stations.
Also designed to recruit new fans to the Heinz Tomato Ketchup Facebook page, fans will need to ‘Like’ the page to enter the prize draws. While each fan can only enter the competition once each day of the campaign, they can earn up to five additional prize draw entries by sharing a personalised Christmas card with friends.
Live from 2-13 December, the Facebook app will be supported through Facebook advertising, which will also work to attract further fans to the page.
Heinz Tomato Ketchup is the market leader with a 78% value share of the total Tomato Ketchup category worth £160m.
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