Illinois-based HiFit Juice has introduced a three flavour range of non-GMO hibiscus-based health drinks, available in pomegranate and raspberry, orange mango and pineapple mint.
HiFit Juice founders Amadou Hanne and Ibrahima Bah grew up in West Africa, a region where hibiscus flowers grow freely and are consumed on a daily basis to support good health, energy, recovery and a wide range of other common wellness concerns.
Hanne and Bah said: “Having been around it for so long, it was eventually made clear to us that there is something very special contained deep within the bright red flowers of this gift from nature.”
It is claimed that hibiscus contains compounds which, when used in conjunction with a healthy diet and lifestyle, can help support the overall health of those who consume it. As much as 30% of the plant contains beneficial plant acids, such as tartaric acid, malic acid and it’s most unique compound, hibiscus acid (comprised of allo hydroxyl citric acid lactones).
© FoodBev Media Ltd 2024